ABOUT THE PROJECT
Squadra is a team productivity application built for Slack and the web. Due to a sudden uptick in work-from-home during the COVID-19 pandemic, there was a dire need to build a team motivational app for remote workers. And that’s how Squadra came into being.
It incorporated team reciprocity, giving feedback on different projects, keeping tabs on work, and giving positive and constructive feedback on any task. Today, working from home is no longer a luxury, but a necessity for millions of super capable workers worldwide.
SQUADRA WEB APP THROUGH NUMBERS
50
+
Startups Onboarded
$
200K
+
Investment Raised
10
+
Skills Covered
What Squadra Wanted:
The main goal of squadra was to create a platform that would connect and encourage people who were working from home or different locations. They wanted features in the platform that encouraged each individual and gave them insight into their work.
In covid-19 mostly everyone was working from home and it had created a monotonous routine for everyone and therefore Squadra wanted to provide a product that would create an upbeat environment when interacting with one another and lifting their spirits when they feel alone and down.
REQUIREMENTS FOR THE WEB APPLICATION
- Wireframing, Rapid Prototyping and User Feedback Collection
- High-fidelity mockups in Figma
- Developing the web application
- Instrumenting the web application to collect customer data
- Incorporating a data-driven product development process
Problem Statement:
Initially Squadra was launched as a web application, but did not provide a seamless experience for users. The platform was designed for teams working remotely and its aim was to uplift morale of colleagues while working. To ensure team members remain connected, we wanted to get rid of signing up using website. Since Slack was the primary method of communication, the best way was to built the Squadra Slack app.
ABOUT THE PROJECT
Squadra is a team productivity application built for Slack and the web. Due to a sudden uptick in work-from-home during the COVID-19 pandemic, there was a dire need to build a team motivational app for remote workers. And that’s how Squadra came into being.
It incorporated team reciprocity, giving feedback on different projects, keeping tabs on work, and giving positive and constructive feedback on any task. Today, working from home is no longer a luxury, but a necessity for millions of super capable workers worldwide.
SQUADRA WEB APP THROUGH NUMBERS
50
+
Startups Onboarded
$
200K
+
Investment Raised
10
+
Skills Covered
What Squadra Wanted:
The main goal of squadra was to create a platform that would connect and encourage people who were working from home or different locations. They wanted features in the platform that encouraged each individual and gave them insight into their work.
In covid-19 mostly everyone was working from home and it had created a monotonous routine for everyone and therefore Squadra wanted to provide a product that would create an upbeat environment when interacting with one another and lifting their spirits when they feel alone and down.
REQUIREMENTS FOR THE WEB APPLICATION
- Wireframing, Rapid Prototyping and User Feedback Collection
- High-fidelity mockups in Figma
- Developing the web application
- Instrumenting the web application to collect customer data
- Incorporating a data-driven product development process
Problem Statement:
Initially Squadra was launched as a web application, but did not provide a seamless experience for users. The platform was designed for teams working remotely and its aim was to uplift morale of colleagues while working. To ensure team members remain connected, we wanted to get rid of signing up using website. Since Slack was the primary method of communication, the best way was to built the Squadra Slack app.
Our Solution
STACK
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- Mean Stack for web app
- Server used for backend nginx
- Front-end Block Kit - Slack API
- Heroku deployment, management, and scaling of the app.
- For App Instrumentation we used Segment, Amplitude, Customer.io, FullStory,
SERVICES
Data-driven product development:
We followed a data-driven product development strategy from the beginning, by gathering user feedback and incorporating it in our product during every development sprint. Initially, the product was a web application. Before launching the app, we researched user experience and asked a couple of companies to test the product with their employees.
We defined a Product Data Stack For Data instrumentation to analyze user experience and improve the product.
Segment:
It is a Customer data platform that helped us pipeline user data.
We used Segment to collect data from users visiting our website and their interaction with the website. To monitor the data on our website, we used Fullstory, Customer.io, and Amplitude, which were collected on Segment.
Fullstory:
We used Fullstory to analyze the user experience from the moment a user logs on to our website. With the help of Fullstory, we wanted to identify the root problems and optimize the journey.
Customer.io:
To keep our users engaged, we used Customer.io for personalized data-driven emails.
Amplitude:
Amplitude played a vital part in analyzing the product performance. With its help, we checked if the customers are interacting with the product's features in the way we designed and if the user is getting the most out of the product.
Know and predict which combination of features and customer actions in the product (we're talking billions of them) translate to business outcomes—revenue, loyalty and lifetime value.
Obstacles
- Learning curve for the development.
- User-data instrumentation.
- Designing a good user experience and flow.
- No budget for large-scale marketing to get the app to a broader audience.
- Restricted timeline.
After analyzing the data from user research with the help of the data layer, we were able to pinpoint the root problem. Squadra Slack app provided a seamless experience without having to log on the website.
With Slack, team members just had to log on to the app.
We added new features, development paths, and skills. For example, Squadra started sending team members messages and motivational quotes based on their skills.
The key to a data-driven app is that the data defines the path of the app. Therefore it turned from a motivational app to a learning app.
Data-driven product development:
We followed a data-driven product development strategy from the beginning, by gathering user feedback and incorporating it in our product during every development sprint. Initially, the product was a web application. Before launching the app, we researched user experience and asked a couple of companies to test the product with their employees.
We defined a Product Data Stack For Data instrumentation to analyze user experience and improve the product.
Segment:
It is a Customer data platform that helped us pipeline user data.
We used Segment to collect data from users visiting our website and their interaction with the website. To monitor the data on our website, we used Fullstory, Customer.io, and Amplitude, which were collected on Segment.
Fullstory:
We used Fullstory to analyze the user experience from the moment a user logs on to our website. With the help of Fullstory, we wanted to identify the root problems and optimize the journey.
Customer.io:
To keep our users engaged, we used Customer.io for personalized data-driven emails.
Amplitude:
Amplitude played a vital part in analyzing the product performance. With its help, we checked if the customers are interacting with the product's features in the way we designed and if the user is getting the most out of the product.
Know and predict which combination of features and customer actions in the product (we're talking billions of them) translate to business outcomes—revenue, loyalty and lifetime value.
Obstacles
- Learning curve for the development.
- User-data instrumentation.
- Designing a good user experience and flow.
- No budget for large-scale marketing to get the app to a broader audience.
- Restricted timeline.
After analyzing the data from user research with the help of the data layer, we were able to pinpoint the root problem. Squadra Slack app provided a seamless experience without having to log on the website.
With Slack, team members just had to log on to the app.
We added new features, development paths, and skills. For example, Squadra started sending team members messages and motivational quotes based on their skills.
The key to a data-driven app is that the data defines the path of the app. Therefore it turned from a motivational app to a learning app.
No items found.
Data-driven product development:
We followed a data-driven product development strategy from the beginning, by gathering user feedback and incorporating it in our product during every development sprint. Initially, the product was a web application. Before launching the app, we researched user experience and asked a couple of companies to test the product with their employees.
We defined a Product Data Stack For Data instrumentation to analyze user experience and improve the product.
Segment:
It is a Customer data platform that helped us pipeline user data.
We used Segment to collect data from users visiting our website and their interaction with the website. To monitor the data on our website, we used Fullstory, Customer.io, and Amplitude, which were collected on Segment.
Fullstory:
We used Fullstory to analyze the user experience from the moment a user logs on to our website. With the help of Fullstory, we wanted to identify the root problems and optimize the journey.
Customer.io:
To keep our users engaged, we used Customer.io for personalized data-driven emails.
Amplitude:
Amplitude played a vital part in analyzing the product performance. With its help, we checked if the customers are interacting with the product's features in the way we designed and if the user is getting the most out of the product.
Know and predict which combination of features and customer actions in the product (we're talking billions of them) translate to business outcomes—revenue, loyalty and lifetime value.
Obstacles
- Learning curve for the development.
- User-data instrumentation.
- Designing a good user experience and flow.
- No budget for large-scale marketing to get the app to a broader audience.
- Restricted timeline.
After analyzing the data from user research with the help of the data layer, we were able to pinpoint the root problem. Squadra Slack app provided a seamless experience without having to log on the website.
With Slack, team members just had to log on to the app.
We added new features, development paths, and skills. For example, Squadra started sending team members messages and motivational quotes based on their skills.
The key to a data-driven app is that the data defines the path of the app. Therefore it turned from a motivational app to a learning app.
Key Points
- Data-driven outcomes, the founding team learned a lot from the data and diligently followed.
- A seamless transition to Slack.
- Becoming a defacto app for an average Slack user.
Key Outcomes
- The brilliant software engineers at Deltacron delivered a brand new app for Slack in a short time, and released it during the second wave of the pandemic.
- The ability to create a sense of work at the office in a remote environment was challenging. That's where the Moments feature came in. Colleagues can encourage each other and give feedback in real-time on projects they are working on. Squadra witnessed a surge in its adoption rate by several startups, looking to keep their team’s morale high.
Weologix
“Their level of commitment and willingness to form a genuine partnership with us went above and beyond”
We helped the co-founders plan, design, develop, and pivot a talent evaluation platform with an interactive dashboard for HRDs. As the company's "core product team," we created its flagship SaaS offering and maintained its DevOps infrastructure. To meet the needs of our diverse customer base, which includes bootstrapped startups and Fortune 500 conglomerates, we've created a comprehensive product line.
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Monica Chitnis
CEO at Weologix
5.0
Scheduling
On time / Deadlines
5.0
Cost
Value / Within Estimates
5.0
Quality
Service & Deliverables
5.0
NPS
Wiling to refer
Client Testimonials
Squadra - Web And Slack App
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Empty
Empty
5.0
Scheduling
On time / Deadlines
5.0
Cost
Value / Within Estimates
5.0
Quality
Service & Deliverables
5.0
NPS
Wiling to refer
